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sales engineer

1-2
English German
sales engineer subst.   der Verkaufsingenieur m
  der Vertriebsingenieur m
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Sales_engineer aus Wikipedia. Zum Beitrag

Sales engineering - Wikipedia, the free encyclopedia a.new,#quickbar a.new{color:#ba0000} /* cache key: enwiki:resourceloader:filter:minify-css:5:f2a9127573a22335c2a9102b208c73e7 */ Sales engineering From Wikipedia, the free encyclopedia   (Redirected from Sales engineer) Jump to: , This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (November 2010) Sales engineering, often called field applications engineering, is a hybrid of engineering and sales that provides technical support to the customers of a manufacturer of products, of a distributor that sells or represents the products, or of a provider of services, such as an engineering consultancy.

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Function

The purpose of the job is to help potential customers understand, compare, and contrast the solutions that are available for buying (the pre-sales role); to troubleshoot problems with their implementations?that is, to help ensure that the solutions work successfully once the buying decision has been made (the post-sales role); and to maximize sales for the sales engineer's employer by providing such help to the customers (the aspect of the job that puts the "sales" in the title sales engineer). It is understood in the market that the latter purpose inherently involves competition of interest (COI), because it is always possible that the ideal solutions and troubleshooting could involve recommending a competitor's products or services, yet the sales engineer is under pressure not to steer the customer in that direction. Thus, customers weigh the advice of sales engineers with a predisposition of "caveat emptor". Nevertheless, sales engineers do usually provide real value to customers, which is why the relationship endures despite the perennial taking of a "grain of salt". Another function of the sales engineer is to introduce modified, improved and/or advanced technology to potential users who may have an application but who have not yet acquired knowledge of the material or technique in question. The sales engineer may conduct training sessions or demonstrations to accomplish this. The companies that employ sales engineers need to sell their products or services to generate income, but since engineers and scientists usually have substantially different personality traits than those required for sales work, there is a role for people with a combination of abilities. These individuals must have technical understanding of the complexities of what their company supplies together with sales skills. This combination of traits is not common. Many products and services purchased by large companies and institutions are highly complex. Examples include airliners, weapons systems, and mehr

Sales_engineer aus Wikipedia. Zum Beitrag


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